Discover Boating’s 2016 National Media Buy is live

discover boatingDiscover Boating kicked off its 2016 campaign with a national media buy focused on driving positive perceptions about boating and boat ownership in the next generation of boaters, ages 40 and under. The national media buy consists of the popular Stories of Discovery video series, social media engagements, search marketing and banner ads all aimed to inspire new boaters to get on the water.