WSIA names new executive director

Kevin MichaelThe Water Sports Industry Association announced Kevin Michael as its new executive director, effective March 1. WSIA President John Archer welcomed Michael to his new position during the WSIA Summit in San Diego.

“Sometimes the person you’re looking for is right under your nose,” Archer said. “Kevin’s lifelong immersion in the industry, starting as a show skier, then on to a career in water sports media, and finally as assistant director of our association, makes him the ideal candidate to lead the WSIA.”