RBFF to re-engage lapsed anglers, boaters

RBFF has once again partnered with state agencies to lure lapsed anglers and boaters back to the water with its State Marketing Program, a nationwide effort to increase fishing license sales and boat registrations among lapsed participants. The program will target lapsed anglers and boaters with marketing messaging that encourages them to buy a fishing license or register their boat. Previous years’ programs have enjoyed impressive success, resulting in more than $41.6 million cumulative gross revenue for participating states.

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