Idaho encourages boaters to invest in life

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This spring, the Idaho Department of Parks & Recreation kicked off a new boating safety campaign in conjunction with National Safe Boating Week.

invest in lifeThe department created a public service announcement extolling the importance of wearing a life jacket while boating. This PSA is supplemented by billboards urging boaters to invest in life by wearing their life jackets. In addition, department personnel teamed up with local sheriff’s offices to visit area sporting goods stores to meet with the public and discuss boating safety issues and provide educational materials.

The department used social media outlets including Facebook and Twitter to promote the campaign and related events.