RBFF targeting lapsed anglers, boaters with state marketing programs

58195_RBFF_Toolkit_Instructions_V3.inddThe Recreational Boating & Fishing Foundation (RBFF) announced the 2016 launch of its State Marketing Programs, a nationwide effort to increase fishing license sales and boat registrations among lapsed participants.

New this year, the Fishing License Marketing Program has been packaged as a complete toolkit that state agencies can utilize to reactivate lapsed anglers in their state.

The 2016 Boat Registration Marketing Program, which is being conducted in partnership with 18 state agencies, focuses on reactivating lapsed boaters with marketing materials that encourage them to register their boat.