In a partnership with the Recreational Boating & Fishing Foundation, the Georgia Wildlife Resources Division is implementing a new email-based retention pilot program for its 2015 fishing season. Using insights gained from RBFF’s First-Time Fishing License Buyers Research, the program will target first-time fishing license buyers and aims to increase fishing license renewal rates.
The Georgia Wildlife Resources Division is distributing a thank-you message to all anglers following the license purchase. Following the thank-you message, subsets of first-time anglers will receive varying levels of information and reminders.
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